Action Options
Actions are the most important part of the social cause. They guide people to simple things they can do to help the cause.
Cause actions that relate to replication are mandatory. These include actions to ‘forward to friends’ via email or mobile phone text message. As a part of this ‘forwarding’ the user must enter some sort of a testimonial that becomes the intro to each email forwarded. Tracking of points encourages high quality content in this area. Also, by taking any form of action, the user is, in effect, also signing her name to the cause, creating an evolving petition.
External Actions are listed below (and require editing and explanation!)
External
donate money to organization
send fax
Content
Organization / office
Destination contact info
Sender contact info
Content
Organization / office
Destination contact info
Sender contact info
Content
Organization / office
Destination contact info
Sender contact info
Script / Suggestions
Organization / office
Destination contact info
buy something
don’t buy something
Go to a demonstration
Time/date
Location
Details
<li>
send email
<li>
write letter
<li>
make phone call
<li>
make commitment to
[...] Shuru is three things: a tool, a community, and a starting place. It is a tool for interested people to leverage the viral potential of the internet and mobile phones to spread a social message. Then, using the same technologies, the tool empowers these ‘message readers’ by allowing them to take real world ‘actions’ that the message suggests. This meticulously designed tool will unleash the viral potential of communications technologies, and will be freely available to all – anyone can make a message, suggest action, and tip the first domino. Then, if people are convinced, thousands or even millions of people can easily take action. [...]
[...] Welcome to the Shuru design site! The following pages, and this blog, are designed to show anyone the details and big ideas behind Shuru. Once you have seen enough, get in touch and tell us how you would like to help. We are hoping for a launch date of July 1st, 2007 – so get reading! Shuru is three things: a tool, a community, and a starting place. It is a tool for interested people to leverage the viral potential of the internet and mobile phones to spread a social message. Then, using the same technologies, the tool empowers these ‘message readers’ by allowing them to take real world ‘actions’ that the message suggests. This meticulously designed tool will unleash the viral potential of communications technologies, and will be freely available to all – anyone can make a message, suggest action, and tip the first domino. Then, if people are convinced, thousands or even millions of people can easily join in. As more and more people take action on individual messages, or causes, a social network of action takers and cause creators will form. This will be a broad scale network, with automatic membership resulting from use of the tools above. Individual action history will be tracked, and publicly displayed, for each user – around this core community feature, groups will form. These groups might allowing people to make connections and collaborate on future social action, or they might simply let a causal user brag about her interests and impact on the world. If the design of both the tool and community is correct, Shuru will ride (and help create!) the next wave of an evolution in democracy. By creating an intelligent way to debate and make choices about the complex realities of our connected world, and then coordinating the actions of millions of people at the same time, Shuru is a starting place for a truly participatory democracy: one where a la carte political participation becomes the norm, and existing political structures better serve the needs of all people. Tired of rich special interest lobbyists determining the fate of the world? Shuru will give mere individuals the power to build a groundswell support for any worthy issue – in effect, becoming the people’s lobbyist. [...]
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