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You’re currently reading “Emotional Feedback,” an entry on shuru.org
- Published:
- December 04, 2006 around 1am
- Category:
- Right
- Comments:
- 8 comments so far
[Tipping point] models suggest that if a sufficiently large enough number of actors become convinced that a new and better alternative exists, and if a mechanism exists through which to coordinate actors’ expectations, a shift from one set of norms to another may occur quite rapidly.
[Shuru provides coordination, and a way to show people that a better way exists. Anyone ready to shift some norms?]
[Shuru provides coordination, and a way to show people that a better way exists. Anyone ready to shift some norms?]
(Helmke & Levitsky 2004:732)
[...] Lets zoom in. Think of the email pleas you have undoubtedly received requesting help in saving the life of child cancer patient, or to organize a boycott of some product or company – they don’t work, or they are hoaxes! Take away the hoaxes and spam, add a web community, add outcome and reputation tracking, multiply the reach by a factor of 10, and you have Shuru. By using a reputation system and smart filtering to eliminate spam, and a central page for each cause that tracks outcome and success, (think: ‘The Arctic Wildlife Refuge is saved! Thanks! and you can stop forwarding!), as well as providing the ability to take action immediately, easily, and directly – Shuru is can coordinate the actions of millions. But it doesn’t stop there; the Shuru design encourages civic and issue education, and careful consideration of emotional feedback will ensure that people – especially young people – keep coming back. Imagine the excitement of a 17 year old member who sees that, simply as a result of forwarding a cause to a few friends, the measurable impact was 10,000 emails, and $2500 being raised as a direct result of her actions. ‘I changed the world today’ will become a normal thing to hear, and the emotional rush will keep users coming back; both to participate in, and create new Shuru causes. The mission is complete when 10,000 user generated causes change the face of democracy and politics as we know it. [...]
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