[...] Lets zoom in. Think of the email pleas you have undoubtedly received requesting help in saving the life of child cancer patient, or to organize a boycott of some product or company – they don’t work, or they are hoaxes! Take away the hoaxes and spam, add a web community, add outcome and reputation tracking, multiply the reach by a factor of 10, and you have Shuru. By using a reputation system to eliminate spam, and a central page for each cause that tracks outcome and success, (think: ‘Little Johnny is CURED! Thanks, you can stop forwarding!), as well as providing the ability to take action immediately, easily, and directly – Shuru is can coordinate the actions of millions. But it doesn’t stop there; the Shuru design encourages civic and issue education, and careful consideration of emotional feedback will ensure that people – especially young people – keep coming back. Imagine the excitement of a 17 year old member who sees that, simply as a result of forwarding a cause to a few friends, the measurable impact was 10,000 emails, and $2500 being raised as a direct result of her actions. [...]